Chanel’s Supermarket Sweep

This morning, on the penultimate day of Paris Fashion Week, something amazing happened at the Grand Palais. The grand space used year on year for Karl Lagerfeld to showcase his hotly anticipated collections for Chanel, was transformed into a Chanel Supermarket. It’s not clear just how long this transformation would’ve taken, or the price for it, but the space was a work of art in it’s own right. Every product displayed on shelves was branded with the Chanel ‘C’ logo, from Hi-Vis vests to cans of ‘Coco Carbone’ petrol, and ‘Tweed Wine’.


So no surprise then that the collection itself, (once editors, bloggers and celebrities alike had calmed down enough to take their seats), was beautiful. As always tweed two pieces of jackets, skirts and dresses stole the limelight, but this season there was more layering, embellishment and all round playfulness – fitting nicely with the supermarket sweep theme. Bags followed suit too; the classic quilted numbers were vacuum-packed like prime steaks being worn proudly home from the store by their owner/devour-er. And then of course, the trainers. After Chanel couture, the trainers were all anybody could talk about, and whilst we’re still coveting those at least there are some new variations to cast our eyes on for AW14. The sport-luxe of this collection was distinctly played down, however. Despite obvious sporty shapes and key leggings, joggers and trainers on display, Largerfeld kept the ‘luxe’ very much the focus. Knee-high trainers teamed with classic tweet skirt suits and gorgeous looking buttery, fine leather separates, this was a collection with truly something for everyone.





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